The values of the society are also considered by the European antitrust law. In a competitive economic assessment on the basis of the European School of Thought, e.g., it is not only about gaining efficiency advantages. Of fundamental importance in the assessment, is a fair distribution of these efficiency gains among all market participants.
Professor Hildebrand has developed this approach. It is described in the fourth edition of the best-selling non-fiction book - "The Role of Economic Analysis in EU Competition Law: The European School" (2016). Over the world, the approach is currently being discussed under the terms “fairness”, “equality”, and “non-price-effects”.
Brand companies often ask themselves how they can implement their marketing ideas in e-commerce in compliance with antitrust law. The “Coty” judgement provides guidance for this. It provides general terms if companies want to regulate the sales of goods in a selective distribution network.
A “Coty” requirement for vertical restraints is that the product in question is a luxury good. The assessment has to be conducted from the customer’s point of view. EE&MC conducts corresponding consumer surveys and prepares reports for this purpose.
In connection with the EU compensation directive, the number of German companies which no longer tolerate the damage caused by a cartel has increased. Each company is entitled to compensation in the event of a damage that is caused by a cartel.
EE&MC conducts these estimations of damage in numerous cartels for the harmed companies. For example, in the truck cartel, EE&MC applies a precise estimation approach that identifies levels of damage in accordance with the results of the usual cartel meta-studies.
Antitrust damage experts
Single reports 2017
Current antitrust proceedings
Welcome to EE&MC - European Economic & Marketing Consultants, the experts in competition with a European focus.
Our company is there to assist you with your challenging economic issues in competition law cases or with your strategic orientation.
Our experts apply modern analysis tools and are able to present complex relationships in a compact and understandable way.
In 2017, EE&MC has developed a precise estimation approach. It identifies the damage in a level that scientific studies generally predict about cartel damages. We continue to work on that in 2018.
EE&MC founder Professor Hildebrand has developed the European School of Thought. We successfully apply this economic approach to EU antitrust law. We know what matters.
Question: Our suppliers have formed a cartel for years. What is the damage caused by it? EE&MC will estimate this damage for you.
EE&MC prepares economic analyses in an easy-to-understand manner: Our strength lies in the successful communication of complex topics.
We speak the language of judges and authorities.
We calculate our services sharply. We can give you a preliminary outline of the budget due to our many project experiences. Invite us to make you an offer.
As economists, we like to work on antitrust issues.
We understand you and your lawyers.
Question: We want to reorganise our e-commerce activities. As a manufacturer of luxury goods, can we also design our online sales channel selectively?
EE&MC will examine this for you.
EE&MC is an owner-managed consulting firm that was founded more than 20 years ago. Today, the second generation is already active in the company.
We stand for continuity and innovation.